A major new investment in high-speed communications technology has just been started on the Shetland Islands, bringing 4G mobile connectivity to the Islands for the first time.
EE, the UK’s largest mobile operator and part of BT, today announced it had switched on its superfast 4G mobile network on Shetland, covering the Lerwick area. EE will continue to switch on 4G sites throughout 2016, and will complete coverage across all of the islands by summer 2017. With access to speeds 50% quicker than any other UK network, residents, businesses and visitors can now benefit from superfast internet access on smartphones, tablets and a range of other 4G enabled devices.
Neil Grant, Director Economic Development for Shetland Council, said:
“The switch on of EE’s 4G network is hugely important to Shetland. Not just for businesses on the islands, but also to make it a place that people want to live, work in and visit. From local residents to businesses, there is a growing reliance on mobile devices to provide greater access to information and enable easier communication with customers.”
The new service arrives on the islands as new EE chief executive, Marc Allera, announces ambitions to connect 95% of the UK landmass, including the most extreme reaches of the country. With 65,000 visitors to the islands every year, bringing 4G to Shetland demonstrates EE’s growing focus on bringing 4G to areas of the UK that people visit, as well as where they live. Today, superfast 4G was also switched on in the Isles of Scilly – almost 1,000 miles away at the opposite end of the country.
Marc Allera, EE chief executive, said:
“We’ve seen the difference that 4G can make right across the UK, and I’m delighted to be able to continue making that difference in one of the most remote parts of the UK. This project shows the power of the BT Group as a digital champion for the UK, making new investments to bring high-speed communications to even the most challenging locations.”
EE, part of the BT Group, is the largest and most advanced mobile communications company in Britain, delivering mobile and fixed communications services to consumers and businesses. EE has approximately 14,000 employees and 550 retail stores, and serves more than 31 million connections across its mobile, fixed and wholesale networks.
EE runs the UK's biggest and fastest mobile network, it pioneered the UK's first superfast 4G mobile service in October 2012 and is the first European operator to surpass 14million 4G customers. EE's 4G coverage today reaches more than 95% of the UK population, with double speed 4G reaching 80%. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%.
In the last few years, EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Network for Business and Best Consumer Network at the 2014 & 2015 Mobile Industry Awards; Best Network at the 2014 & 2015 Mobile Choice Consumer Awards, and Best Network at the What Mobile Awards 2014; Fastest Network at the 2014 and 2016 uSwitch Mobile Awards; Best Mobile Network at the 2014 Recombu Awards, and Winners of Best Connected Gadget at the Mobile Choice Consumer Awards 2015.
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