Follow BT Regions

First London winner - BT Sport to celebrate sporting pub landlords

Press release   •   Sep 21, 2017 12:12 BST

First London winner from Holloway gets visit from Arsenal legend Martin Keown

BT Sport is celebrating pub landlords across the UK who go the extra mile to create an amazing sporting experience for their customers and are rewarding them with their very own life-sized statue.

Launching this week, the BT Manager of the Month award celebrates landlords who make their pub more than a pub, highlighting their role in connecting sport with the community.

To kick-start the awards three statues will be unveiled across the UK, at The Tollington (London), The Chequers (Lutterworth) and The Gardener’s Arms (Norwich), with Martin Keown, Robbie Savage and Jake Humphrey unveiling the statue of each respective landlord.

Martin Whelan, pub landlord of The Tollington pub in Holloway, is the first London winner of the BT Sport manager of the month. A statue now stands outside Martin’s pub and he is set to receive a big screen TV prize too.

The Tollington pub stood out from the competition as Martin Whelan came up with the idea of getting the players from their local team in the pub after the football games.

Martin Whelan the pub landlord of The Tollington, on the Hornsey Road, said: “It was great to meet Martin Keown. He arrived at our pub to unveil the manager of the month statue and signed lots of autographs for the fans. There’s been a lot of banter with the pub regulars and social media went crazy with lots of photos. I think one of the highlights was the crowd singing their version of the famous Bergkamp chant, which is still ringing in my ears, ‘Walking in a Martin Whelan wonderland’ ”.

All the winning pubs stood out from the competition thanks to the uniqueness of their venues, whether it be painting the pub to match the local team’s colours, TVs in the toilets, or getting the players from their local team in after the game.

The search for the next winners is already underway, with BT Sport inviting people to nominate their landlords, or for landlords to nominate themselves by tweeting @BTSportsBars using #BTMOTM. BT Sport will be looking for landlords that go above and beyond to bring sport to their customers. This could include the viewing experience or wider community projects that get people involved in sport.

BT Sport will select one landlord a month until June 2018 and each will be presented a trophy by a local sporting personality and a brand new 4K TV for their venue.

Bruce Cuthbert, Director Commercial Customers, said: “Pubs are at the heart of their communities and sport is a fantastic way of bringing people together. The BT Manager of the Month gives us the opportunity to recognise the landlords up and down the country who go that extra mile for their customers and their community. If you have a landlord who you think deserves recognition then get tweeting @BTSportsBars using #BTMOTM.”

For more information:

Terms and conditions

BT Sport Manager of the Month is a free to enter promotion. In order to enter you must use the #BTMOTM and tweet @BTSportbars with the name of the landlord, pub and why they deserve to win. Winners will be chosen based on the best reasons why they should win rather than the total number of nominations and as such will be at the sole discretion of BT Sport. In order to be considered all nominated pubs must be a commercial BT Sport customer at the time of entering. All monthly winners will receive 1 x 65 inch 4K TV for their venue, a BT Sport MOTM winners pack and presentation of the trophy from a local sporting personality. Upon accepting the award you will automatically be included in marketing as part of this campaign. All information correct at time of writing (Sept 2017), but are subject to change.

About BT

BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of six customer-facing lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach.

For the year ended 31 March 2017, BT Group’s reported revenue was £24,062m with reported profit before taxation of £2,354m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit